Meet The Doctors


Dr. William Plaugher

Dr. William Plaugher is originally from West Sonoma County. He studied Molecular Biology and Spanish at Chapman University where he graduated with high honors. After he completed his undergraduate, he spent two years working for a nonprofit in Central America helping to implement dental clinics in rural communities.  He attended UCSF School of Dentistry where he graduated with clinical honors. After dental school, he decided to return to Sonoma Country, to help serve his community. He is continuously learning by taking continuing education courses in cosmetic dentistry, clear aligner orthodontics, and implantology. He is an active member in the California Dental Association and Academy of General Dentistry. In his free time, he enjoys cycling, traveling, wood working, cooking, and photography. 

Dr. James Forni

Born in Santa Rosa, Dr. Forni  attended Cardinal Newman High School before moving on to college at UC Santa Barbara.  He received his dental education at Medical College of Virginia, where he graduated Cum Laude in 1995.

Dr. Forni is married to Dr. Mary Anne Forni, DMD and has two children, Cantlen and Will.  Together the family enjoys sailing, skiing, cycling and just about every other outdoor sport.

Dr. Forni has been in practice since 1995 in the Hoen Avenue location and has evolved his practice to include metal free restorations as well as laser dentistry.


Leaving Trail 100


Sailing with Family

Healthy Smiles

What does your smile say about you? Let us help you radiate confidence with a healthy smile.



View More